chapter 10

Leading through effective external relations

Steps for strategy of external audience: 1clarify your purpose and strategic objectives 2identify your major audiences 3creat refine and test your major messages 4select limit and coach your spokesperson 5establish the most effective media or forum 6determine the best timing 7monitor the rules
Charles’s Fomburn 6 ways of building positive corporate image: design campaigns to promote the company as a whole, carry out ambitious programs to champion product quality and customer service, maintain systems to screen employee activities for reputation side effect, demonstrate sensitivity to environment, hire internal communication staff and retain republic relations firm, demonstrate “corporate citizenship”.
Working with the news media: understanding the roles media, deciding when to talk to media, preparing for and delivering media interview.
Work in a crisis situation: develop crisis communication plan and communicate it, once the crisis occurs respond it quickly, make sure all employees respond with the same massage, put yourself in the shoes of your audience, don’t overlook the value of WEB, revisit your crisis communication plan frequently, build in a way to monitor your coverage, perform the postcrisis evaluation.

chapter 9

Establishing leadership through strategic internal communication

Employee communication should accomplish the following basic objectives: 1 educate employees in the company vision and strategy, 2 motivate employees, 3 encourage higher performance and discretionary effort, 4 limits misunderstanding which can damage productivity, 5 align employees behind the company’s performance objectives and position them to help achieve them.
Effective internal communication: supportive management, targeted messages, effective media, well-positioned staff, ongoing assessment.
Reasons of effective mission’s: inspire individual action, establish a firm foundation of goals, satisfy company efficiency and employees needs, provide directions.
To test mission: impression an suggestive of excellence, making sense in the market place, stable but flexible enough to last with only incremental changes, beacons and controls when all else is up for grabs, aimed at emprowering employees first, customers second.
To test vision: suggesting goals and provide directions, inspire and prepares the future but honors the past, provide details that are actionable.
Effective change communication: what effect of changes: is it major transformation or consist only of incremental adjustments, is the changes companywide or business unite specific, how many employees are involved and affected.
Major changing structuring: 1phasedesign change communication strategy and plan 2 phase lunch changes communication and ensure understanding, 3 monitor results and make adjustment.

chapter 8

Building and leadership high-performing teams

Focusing on team basics: http://intranet.library.arizona.edu/teams/hroe/effectiveness/images/clip_image002.gif
Team work process: creating your team charter: project purpose/goal, team member roles and responsibility, ground rules, communicational protocol: what events will trigger communication with each other, when and what type of contact is better, who will be spokesperson, what information need to be communicated to the team, how should we communicate, to whom do we communicate problems, questions so on; using the action and a work plan; delivering the results; learning from the team experience.
Managing the people side of team: position responsibilities, team experience, expectations, personality, cultural differences.
Types of conflict: analytical (constructive disagreement), task (goal, work process, deliverables), interpersonal (personality, diversity, communication style), roles (leadership, responsibilities, power struggles).
Approaches to handing team conflict: 1 one on one(between themselves), 2 facilitation (involved by facilitator), team.

chapter 7

Managerial leadership and communication

Deciding when meeting is the best forum: consider propose: inform, purposed, instruct; consider audience: how do employees like to receive information, what is the purpose to expected outcome, what should be include to the agenda, who should attend, what is the best settings (type of meeting, seating arrangement, virtual meeting), what is the best timing, what information will we need for the meeting.
Conducting a productive meeting: deciding on the decision-meeting approach, clarifying leader and attendee roles and responsibilities (leader, facilitator, note taker, timekeeper), established meeting ground rules, using common problem-solving approaches, (brainstorming, ranking or rating, logical grouping, six hats tactic, opposition analysis, decision trees, from analysis, force-field analysis, the matrix, frameworks).

homework

Letter to Carl

Dear, Carl,
We didn’t see each other for a long time, but I didn’t forget your advices about contractors business in West Africa, and I hope you can help me in one very delicate situation around “Congoil”. The enquiry is two years ago the need for gas lift had been anticipated, and PTI’s contract with Congoil stipulated that if gas lift compression system were ever installed, Congoil would reimburse PTI within 45 days for 2.5 million dollars. Our common friend (name) told me that you can somehow influence Syanga to approve my request for payment. I know that our relationship with Congoil remains rather obscure to outsider, but also I know you as a vice manager, so try to do whatever you can.
Good luck to your business in Naabila. Hope to see you soon.
Yours, Sergii.

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Letter to Saynga

Dear, Mr Syanga Rugerio
Now our business goes very well and your profit grows fast. I would like to thank you for your collaboration and great professional skills. As you remember we installed gas lift compression system on the board of OR two years ago operations stars 18 month ago and now we have great results. But PTI contract with Congoil stipulated that if gas lift compression system were ever installed, Congoil would reimburse PTI within 45 days for all documented coast. These costs came to 2.5 million dollars. I understand situation and know that you can’t make this decision without highest-ranking official involved signals his approval. We know each other for 7 years so I recommend you to pay this sum immediately.
Yours, Sergii